Learn Digital Marketing with Me

I Love Digital Marketing Growth Marketing Data Analysis Conversion Rate Optimization Data-driven marketing

Learn with me as I teach myself the ins and outs of Digital Marketing. My name is Kanza Akhwand and I have 6+ years of experience in Digital Marketing. My passion is learning more and more things. I have experience in email marketing, conversion optimization, marketing analytics and technical SEO.

Latest Posts

  • Within the fast-paced world of business strategy and product development, two roles have emerged as linchpins for company success: the Growth Manager and the Product Manager. While appearing different at first glance, they share a whole lot of similarities and differences that greatly impact the growth trajectory of any company....
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  • Maximizing Marketing Impact with UTM Parameters
    UTM parameters, an abbreviation for Urchin Tracking Module, hold clear importance in the realm of digital marketing and analytics, particularly within the framework of Google Analytics setups. These unassuming snippets of text, affixed to the tail-end of URLs via query parameters, play a pivotal role in meticulously monitoring the ins and...
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  • Marketing Attribution and Why you need it
    Marketing Attribution has become a commonly discussed topic in interviews, pertaining to the field of marketing. Essentially, Marketing Attribution refers to the methodology used to determine the return on investment (ROI) generated from various marketing channels. The purpose of this analysis is to gain insight into which marketing channels are...
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  • Mastering seamless APP onboarding
    TL;DR Crafting a simplistic and user-friendly signup/login process is not only a technical endeavor but also an art that requires a deep understanding of user behavior and preferences. By following these best practices, app developers can create an experience that not only attracts and retains users but also fosters loyalty and...
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  • Benefits of Google Ads
    In today's fast-paced digital world, where the internet is the heart of business operations, Google Ads have emerged as a powerful tool for online advertising and marketing. Businesses of all sizes are harnessing the potential of Google Ads to enhance their online presence, reach their target audience, and achieve their...
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  • Google Ads Analytics
    Introduction: Embracing the Potential of Google Ads Analytics In today's digital age, successful online advertising hinges on a deep understanding of data and analytics. Google Ads, being one of the most popular advertising platforms, provides a wealth of valuable data through its analytics tools. Mastering Google Ads Analytics is not only...
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  • Google Ads
    Welcome to the comprehensive guide on Exploring the Google Ads Platform! In this article, we will take you on a journey through the world of online advertising, focusing on Google Ads – an incredibly powerful and widely-used advertising platform. Whether you're a business owner, marketer, or someone curious about digital...
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  • Lookalike Audiences
    Understanding Lookalike Audiences In the ever-evolving world of digital advertising, finding effective ways to target the right audience is crucial for success. Facebook Ads, one of the leading advertising platforms, offers a powerful feature called Lookalike Audiences that allows advertisers to reach new potential customers who share similarities with their existing...
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  • Facebook Ads Bidding Strategies
    Welcome to the 4th edition of my series on Facebook ads. Today I want to talk about Facebook Ads bidding strategies. In the world of Facebook advertising, understanding and implementing effective bidding strategies can truly make a difference in the success of your campaigns. Bidding strategies determine how you...
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  • Interest-based vs. Custom Audience Targeting
    In the fast-paced world of digital advertising, nailing down the right audience is super important if you want your Facebook Ads to hit the spot. With so many people hanging out on the platform, you have got to level up your targeting game to make sure your ads land in...
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Marketing

Exploring the Parallels: Growth Manager vs. Product Manager

Within the fast-paced world of business strategy and product development, two roles have emerged as linchpins for company success: the Growth Manager and the Product Manager. While appearing different at first glance, they share a whole lot of similarities and differences that greatly impact the growth trajectory of any company. In this article, I want to talk about the strategic roles of Growth Managers and Product Managers, and demonstrate how their shared responsibilities contribute to the larger fabric of business success.

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