5 Reasons why you should have Google Analytics | Kanza Akhwand

If you have a blog or a website whether they are for your private or professional use one thing you must have is Google Analytics set up on it.

Why?

If you want to know anything about what happens behind the scenes on your website/blog you need Google Analytics. Google Analytics is the system that answer your basic questions: How many people visit my website, where do they come from, which pages are most popular etc etc. Google Analytics is a must, so here are 5 reasons i think you should have Google Analytics on your website.

It’s Free

Google doesn’t charge you to use this tool, you can add all your website and blogs to this tool and get all sorts of optimization help for free.

It’s easy to use

GA is user friendly, all your data is compiled into three main categories: Audience, Acquisition and Behavior. You can do a deep dive or just look at the overview session in each. You search for your reports plus Google Analytics itself keeps an eye on your numbers and notifies you if things change.

Automatic Data collection and management

All you have to go is add a script to the header of your website and wait 24 hrs and your data will start pouring in.

Understand why people stay and leave your website

There are billions and billions of websites in the world right now, as such its becoming increasingly difficult for capture and keep the attention of their viewers. Google Analytics will tell you where your traffic is coming from and also the bounce rate and why people are leaving. In fact if your website has an issue at all you can use GA to isolate the problem and correct it.

Know your audience

As you can see from the screenshot, you can see almost everthing related to your users on GA from their age to their interests. This lets you tailor your content based on your viewers.

There are many more reason to use Google Analytics but these 5 i think are the most important. So until next time Ciao!