About Me
I am passionate, hardworking and multi-talented, with a yearning to learn more. Due to the different fields I have experience in, my ideas are dynamic and out of the box. I am experienced in multi-channel marketing, eg email marketing and social media marketing. I have experience in developing new channels for customer engagement. I am responsible for developing new methods of customer engagement and retention whether its through Facebook, Instagram or Whatsapp.
I am primarily interested in ecommerce or e-commerce.
In the Past I have done:
– Social Media Marketing | Customer Sentiment Analysis | NPS Survey | Automation and Process Improvement
Experience
bSecure Checkout
Skills:
Product Marketing
Conversion Rate Optimization
Marketing Lead
Mar 2022 – Present
- Budgeting for bSecure Checkout
- Scheduling and planning for Facebook RnF and other Media Buying and other Performance Management
- Setting up App Promotional Ads for both iOS and Android
- New Feature request, Implementation, Testing and Subsequent Marketing
- Create and implement a digital mechanism to increase awareness of bSecure for Customers
- Set up a rewards system with promotion for increasing acquisition and activation.
- Performance Marketing and Ads on Linkedin, Google, Facebook.
- Operations Management of all Marketing Activities.
- Increase Brand Name awareness by 15%
Retailo Technologies
Growth Hacker
Jan 2022 – Mar 2022
- Think and Implement strategies to increase DAU/MAU
- Improve retention
- Experimenting
Retailo Technologies
Digital Performance Lead
May 2021 – Jan 2022
- Wrote the process for push calendar, popups etc
- Strategize digital adoption for retailers
- Work on retention of Digital Retailers (96% retention)
- Work with Marketing on Tier1 campaigns to ensure success
- Work with Growth/Sales to ensure users place orders themselves without need of Sales Agent resources
- Work with Commercial to make sure targets are achieved
- 10% growth in Organic GMV monthly
- Digital Acquisition of retailers and the process for people signing without app training
- Manage team that looks after Visual Merchandising of the App and all digital retailer engagement for Karachi, Islamabad, Jeddah and Riyadh
- A/B test different ways to improve conversion rate
- Create campaigns to increase orders, gmv and referral
- Data Analysis of campaigns to see which is most successful, making changes accordingly
- Plan out User Research calendar to ensure all new initiatives are user centric
- Supervise Translation of static App elements for different countries
- Automate calendar to share info with all stakeholders.
Zubaidas
Ecommerce Manager
Nov 2020 – Jan 2021
- Opening up new Marketing Channels (LinkedIn)
- Increasing core customer retention via remarketing campaigns
- Incentivizing returning customers to increase loyalty
- Optimizing sales/marketing funnel to increase conversions
- Setting up ecommerce tracking
- Increasing organic search impression by 184%
- Creating different LAL audiences to reduce CPM
Yayvo
Acting AM Marketing
Aug 2020 – Oct 2020
- Did remarketing campaigns to optimize conversions
- Supervising SM and Newsletter Team in content generation
- Search Console & Indexing to increase organic traffic gains
- Optimized content process to speed up and reduce communication issues between teams
Yayvo
Marketing Executive
May 2019 – Aug 2020
- Improved website updating process cutting down on time and human resource
- – Implemented User ID tracking on GA
- – Automated WoW, MoM, YoY reporting using mySQL and Data Studio
- – Innovated PSL 5 ticket sales to be mobile first to help cut down customer fatigue.
- – Measuring brand awareness, study buyer sentiment and track marketing metrics to improve company
- performance.
- – Emphasizing social media performance tracking and improvement.
- – Understanding the product and customer profile. Producing an accurate summary of total spend at the
- end of a marketing campaign.
- – Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
- – Advise in the production of ongoing competitor analysis and reporting, with particular reference to
- pricing, presentation and promotion.
- – Incentivizing customer retention through the Golden Tickets Program on Yayvo Tickets.
- – Working with Salt Arts, PCB etc for tickets growth
- – Working with brands like GSK, Colgate Palmolive, Jaza Foods etc for their branding and growth on
- Yayvo.
Yayvo
Buyer Resolution Officer
Mar 2018 – May 2019
- – Solving customer complaints
- – Contacting customers via Call, SMS and Email
- – Training new interns
- – Being part of a wonderful team
- – Part of Yayvo.com’s Black Friday Squad
- – Part of Yayvo.com’s Yayvo Cricket Festival Squad
- – Part of Yayvo.com’s What The Price Squad
- – Headlining all PSL Tickets related complaints.
- – Part of beta testing team for QA of new ticketing vertical
- – Conducting NPS and customer satisfaction survey.
- – Circulating NPS within company and determining areas of customer dissatisfaction for improved
- customer experience.
- – Started policy of gauging customer satisfaction after every complaint.
- – Served as backup for social media lead, which included writing captions, preparing posts and graphic
- design.
- – Debuted new customer complaint portal to bridge the gap between company and customers
- Kanza Akhwand – page 3
- – Started new vendor complaint portal to facilitate vendors and vendor management team.
- – Worked with Product Team to bring innovation and improvement to existing infrastructure
What do my Colleagues and Bosses say about me?
Asad Amir
To work with someone whose aim is sky high and whose determination is rock hard is a really good experience for me. I really appreciate the efforts and hard work that you have showed us in a short period of time. Thank you Kanza, for being part of my team.
Ali Silat
Kanza Akhwand is a tech-savvy digital marketer who's always ready for new challenges. Whether it's social media, website, data, or analytics, she cracks it and finds the best outcome. She is a verticle and very supportive person. Her expertise with Google Sheets and Google Analytics are exponential. She can be a valuable resource for those who wanna expand in the digital marketing universe.
Syed Ammar Ali
I can proudly say that Kanza is my mentor. She's an expert growth hacker who knows how to make the most out of few resources. Her passion for marketing automation, user journeys and customer behavior is very obvious when you start discussing a problem with her. Kanza leverages her experience to uplift others, teach and lead. Any organization would be lucky to have Kanza.
Naveen Kumar
Found her very professional and enthiastic towards her work responsibilities. Her learning curve was constantly heading upwards. Ready to take challening tasks willingly.
Education
University of Virginia Darden School of Business
Business Growth Strategy, Growth
2021 – 2021
CXL
Growth Marketing, Marketing
2021 – 2021
University of Colorado Boulder
Digital Advertising Strategy Specialization, Digital Ads
2020 – 2020
Virtual University of Pakistan
Bachelor of Science (BS), Computer Science
2011 – 2015
Private
A’Level, Biology, Physics, Chemistry
Springfield School Karachi
O’levels, Biology, General