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How to Track HubSpot Form Submissions in GA4
HubSpot comes with plenty of perks—but tracking and analytics isn’t its strongest suit. If you’re using HubSpot forms on your website, that’s a solid start. But here’s the catch: without connecting those form submissions to Google Analytics 4, you’re basically flying blind. You won’t know which traffic sources are actually bringing in leads—and that means…
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How to Automate Repetitive Marketing Tasks and Boost Team Productivity
Feeling like a circus juggler with one too many balls in the air? 🎪 The campaigns! The platforms! The content calendars! Oh my! TL;DR Marketing life moves fast—like, “blink and you’ve missed a trend” fast. Teams are spinning plates across platforms, campaigns, and content schedules, and trying to keep it all together can feel like…
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Meta’s Campaign Optimization Updates: What You Need to Know
Meta has rolled out a series of updates aimed at improving campaign performance by better aligning ad delivery with what businesses truly value. These updates are designed to give advertisers more control and customization options, ensuring that every ad dollar is spent more effectively. Update # 1: Customizing Conversions: Focus on What Matters Most Meta…
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Exploring the Parallels: Growth Manager vs. Product Manager
Within the fast-paced world of business strategy and product development, two roles have emerged as linchpins for company success: the Growth Manager and the Product Manager.
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UTM Parameters: Tracking and Maximizing Marketing Impact
UTM parameters, an abbreviation for Urchin Tracking Module, hold clear importance in the realm of digital marketing and analytics, particularly within the framework of Google Analytics setups. These unassuming snippets of text, affixed to the tail-end of URLs via query parameters, play a pivotal role in meticulously monitoring the ins and outs of online marketing…