How to Track HubSpot Form Submissions in GA4
Kanza Akhwand HubSpot comes with plenty of perks—but tracking and analytics isn’t its strongest suit. If you’re using HubSpot forms on your website, that’s a solid start. But here’s the catch: without…
Marketing
How to Automate Repetitive Marketing Tasks and Boost Team Productivity
Feeling like a circus juggler with one too many balls in the air? 🎪 The campaigns! The platforms! The content calendars! Oh my! TL;DR Marketing life moves fast—like, “blink and…
Cracking the Code of Ad Optimization: Mastering the Learning Phase
Imagine your ad as a seasoned performer. Every time it steps onto the stage, it learns a little more about how to captivate the audience. The more it performs, the…
Meta’s Campaign Optimization Updates: What You Need to Know
Meta has rolled out a series of updates aimed at improving campaign performance by better aligning ad delivery with what businesses truly value. These updates are designed to give advertisers…
Exploring the Parallels: Growth Manager vs. Product Manager
Within the fast-paced world of business strategy and product development, two roles have emerged as linchpins for company success: the Growth Manager and the Product Manager.
Marketing Attribution and Why You Need It for Your App
Marketing Attribution has become a commonly discussed topic in interviews, pertaining to the field of marketing. Essentially, Marketing Attribution refers to the methodology used to determine the return on investment…
Simplistic Signup/Login Best Practices Every App Team Needs to Know
TL;DR Crafting a simplistic and user-friendly signup/login process is not only a technical endeavor but also an art that requires a deep understanding of user behavior and preferences. By following…
Targeting Strategies on Facebook Ads: Demystifying Interest-based vs. Custom Audience Targeting
In the fast-paced world of digital advertising, nailing down the right audience is super important if you want your Facebook Ads to hit the spot. With so many people hanging…
Optimizing Ad Creatives on Facebook: Exploring the Impact of Images, Videos, and Carousel Ads
Facebook has become a leading platform for businesses to reach and engage their target audience. With millions of users worldwide, it presents a vast opportunity for companies to showcase their…
Auction vs. Reach and Frequency Campaigns on Facebook: Understanding the Key Differences
In today’s digital age, Facebook has become an indispensable platform for businesses to reach and engage with their target audiences. With its vast user base and sophisticated advertising tools, Facebook…