Why Customer Retention is Critical to Sustainable Growth
Kanza Akhwand The High Cost of Acquiring New Customers Acquiring new users is costly and time consuming for all business especially new business. The cost of sales, marketing, advertising all adds up…
Marketing
10 Tried and Tested Usability Testing Methods for Better User Experience
61% of customers would switch to a competitor if they had just one bad experience with your brand (Zendesk, 2022). This stat brings focus for the need to constantly upgrade…
Best App Store Optimization techniques for new apps
With millions of apps available on app stores, it can be challenging to make your app stand out. App Store Optimization (ASO) is a crucial strategy to increase the visibility…
Understanding the Four Main Types of Search Intents
In today’s digital age, search engines play a crucial role in connecting users with the information they seek. When users type a query into a search engine, they often have…
The Importance of Martech Stack in Modern Business: Maximizing Efficiency and Driving Growth
In today’s digital age, businesses face increasing challenges in reaching and engaging their target audiences. With the ever-evolving landscape of marketing and technology, companies must adapt and leverage the right…
Getting to know GA – Review | Kanza Akhwand
I have already written a lot about Google Analytics but I realize that to understand Google Analytics maybe a return to basics is need sometimes to here it is. Your…
Statistics For Marketers Cheat Sheet – Review | Kanza Akhwand
Do Marketers need statistics? yes. If you don’t understand basic statistics you can’t evaluate test results or case studies of A/B testing. So this article is a run through of…
Conversion Research for Conversion Optimization – Review
Conversion Research is using research to improve your conversion model. Conversion Optimization is all the rage nowadays but is it just a buzzword or are people using it correctly. It…
Customer Centric Marketing and Growth Channels – Review | Kanza Akhwand
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…
Growth Mindset: What makes a growth marketer? – Review | Kanza Akhwand
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…