Cracking the Code of Ad Optimization: Mastering the Learning Phase
Imagine your ad as a seasoned performer. Every time it steps onto the stage, it learns a little more about how to captivate the audience. The more it performs, the…
UTM Parameters: Tracking and Maximizing Marketing Impact
UTM parameters, an abbreviation for Urchin Tracking Module, hold clear importance in the realm of digital marketing and analytics, particularly within the framework of Google Analytics setups. These unassuming snippets…
Lookalike Audiences
Lookalike Audiences: Unlocking the Power of Similar User Targeting in Facebook Ads
Understanding Lookalike Audiences In the ever-evolving world of digital advertising, finding effective ways to target the right audience is crucial for success. Facebook Ads, one of the leading advertising platforms,…
Facebook Ads Bidding Strategies
Effective Facebook Ads Bidding Strategies: Maximizing ROI and Conversions
Welcome to the 4th edition of my series on Facebook ads. Today I want to talk about Facebook Ads bidding strategies. In the world of Facebook advertising, understanding and implementing…
Optimizing Ad Creatives on Facebook Ads
Optimizing Ad Creatives on Facebook: Exploring the Impact of Images, Videos, and Carousel Ads
Facebook has become a leading platform for businesses to reach and engage their target audience. With millions of users worldwide, it presents a vast opportunity for companies to showcase their…
Understanding the Four Main Types of Search Intents
In today's digital age, search engines play a crucial role in connecting users with the information they seek. When users type a query into a search engine, they often have…
How to Bulk add events to calendar | Kanza Akhwand
The following is to push Events from a google sheet to google calendar script: function addEvents() {var ss = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();var lr = ss.getLastRow();var cal = CalendarApp.getCalendarById("c_3qjs8u1i5cu0re1coi8ageo51s@group.calendar.google.com");var data = ss.getRange("A2:E" +…
Introducing Myself | Kanza Akhwand
Hi Guys, My name is Kanza Akhwand and i am kind of a data nerd. I love Google Sheets, Dashboards and having data sets that make sense. Why do this?…