Understanding the Four Main Types of Search Intents
In today’s digital age, search engines play a crucial role in connecting users with the information they seek. When users type a query into a search engine, they often have…
The Importance of Martech Stack in Modern Business: Maximizing Efficiency and Driving Growth
In today’s digital age, businesses face increasing challenges in reaching and engaging their target audiences. With the ever-evolving landscape of marketing and technology, companies must adapt and leverage the right…
How to create a Slack Bot from Google Sheets
A lot of my reporting is repetitive mindless work. The fun part of data for me is the analysis but if I spend time updating my sheets and sending reports…
Getting to know GA – Review | Kanza Akhwand
I have already written a lot about Google Analytics but I realize that to understand Google Analytics maybe a return to basics is need sometimes to here it is. Your…
Statistics For Marketers Cheat Sheet – Review | Kanza Akhwand
Do Marketers need statistics? yes. If you don’t understand basic statistics you can’t evaluate test results or case studies of A/B testing. So this article is a run through of…
Conversion Research for Conversion Optimization – Review
Conversion Research is using research to improve your conversion model. Conversion Optimization is all the rage nowadays but is it just a buzzword or are people using it correctly. It…
Customer Centric Marketing and Growth Channels – Review | Kanza Akhwand
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…
Growth Mindset: What makes a growth marketer? – Review | Kanza Akhwand
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…
Core Web Vitals: Cheat Sheet | Kanza Akhwand
Core Web Vitals are three metrics that just became super important ranking factors as Google strives to make all web traffic user experience better. What are Core Web Vitals? Core…
Rise of email marketing for ecommerce in Pakistan | Kanza Akhwand
Ecommerce in Pakistan continues to grow at a steady pace. According to the sources, Revenue in the eCommerce market is projected to reach US$5,409m in 2021. Pakistan is one of…