In today’s digital age, businesses face increasing challenges in reaching and engaging their target audiences. With the ever-evolving landscape of marketing and technology, companies must adapt and leverage the right…
A lot of my reporting is repetitive mindless work. The fun part of data for me is the analysis but if I spend time updating my sheets and sending reports…
I have already written a lot about Google Analytics but I realize that to understand Google Analytics maybe a return to basics is need sometimes to here it is. Your…
Do Marketers need statistics? yes. If you don’t understand basic statistics you can’t evaluate test results or case studies of A/B testing. So this article is a run through of…
Conversion Research is using research to improve your conversion model. Conversion Optimization is all the rage nowadays but is it just a buzzword or are people using it correctly. It…
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…
Hey All, I have recently been honored by the CXL Institute and have joined their Growth Marketing Mini Degree Program. So I will be publishing a few posts reviewing their…
Core Web Vitals are three metrics that just became super important ranking factors as Google strives to make all web traffic user experience better. What are Core Web Vitals? Core…
Ecommerce in Pakistan continues to grow at a steady pace. According to the sources, Revenue in the eCommerce market is projected to reach US$5,409m in 2021. Pakistan is one of…
Conversion Rate Optimization is the process of increasing the percentage of users on your website who perform a specific task. This task can be anything from filling out a form…
